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They say it takes discipline not to let social media steal your time, so why not make the best of it? I’ve always been interested and passionated about web and social media and all the possibilities it opens up. I am motivated by being able to create great copy and I always strive to find the perfect equilibrium between timing, tonality, angle and content, in order to prepossess people in the way we want to. What people react to (and in which way) says a lot about the era we live in, which makes social media so fascinating and honest.

My deep dive in social media has also driven my interest further into other digital marketing areas, such as SEO and SEM - digital marketing should be adapted to the human being and make consumption and information more accessible.

sofia.eriksson@esatto.se

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